Don’t Market a Mystery Imagine trying to sell a product you haven’t finished or promote a brand you can’t explain. That’s the danger many businesses fall into when they jump into marketing without first defining who they are. At Pedigree…
Why Your Logo Isn’t Enough Many businesses think a logo is the heart of their brand. While it’s a vital symbol, it’s only one piece of the puzzle. True brand identity goes far deeper—into the values, voice, visuals, and experience…
Why Brand Identity Must Come Before Marketing Imagine launching a campaign without knowing what your brand truly stands for. You might get attention, but will it resonate? That’s the danger of marketing before developing a solid brand identity. At Pedigree…