Category Visual Branding

Brand Identity Development, Logo Design, Visual Branding

Your Logo Isn’t Your Brand: What Brand Identity Really Means

Why Your Logo Isn’t Enough Many businesses think a logo is the heart of their brand. While it’s a vital symbol, it’s only one piece of the puzzle. True brand identity goes far deeper—into the values, voice, visuals, and experience…

Tshepo Mafule
June 30, 2025

Brand Identity Development, Social Media Strategy, Visual Branding

Brand Identity Before Marketing: Why It Matters

Why Brand Identity Must Come Before Marketing Imagine launching a campaign without knowing what your brand truly stands for. You might get attention, but will it resonate? That’s the danger of marketing before developing a solid brand identity. At Pedigree…

Tshepo Mafule
June 30, 2025